As Schwinn`s marketing poster-boy throughout the late 70`s and early 80`s, Donny Atherton was one of the sport`s best-known amateur riders with a string of No.1 plates and titles in the NBA. In 1979, he was the NBA/Jag World Champion in 15 Expert, and he became the NBA`s No.1 Amateur in 1980. After turning professional, Atherton was named BMX Plus` Rookie of the Year and in 1983 was ranked No.3 Pro in the American Bicycle Association. Riding for Schwinn throughout most of his career, Donny also represented classic brands such as Vector, Redline, Champion and ProFit. With constant coverage in the top magazines - including BMX Plus!, BMX Action and Super BMX, the name Donny Atherton was always in the spotlight - representing the sport in a positive and professional manner.