USA BMX LAUNCHES NEW READING PROGRAM

Gilbert, AZ (March 27, 2014) – USA BMX, the world’s largest bicycle motocross organization, has launched a new school based reading initiative. The “Read to Ride” program is designed to help kids combat learning loss they encounter during out of school time. The new initiative is a complimentary effort to the highly successful USA BMX STEM program that was launched in 2013. 

The USA BMX Read to Ride program is targeted at students from kindergarten through sixth grades, and is built on a “words are words” model. Students can read or be read to, choosing any publication or format they like, and they log each hour of reading activity through an online tracking system. Each student that participates receives a Certificate of Participation and a one-
day membership to USA BMX. Students that rank in the top tier of their class in hours read, earn additional prizes such as water bottles, shirts, hats and synch sacks. The student who logs the most minutes per school wins a BMX bike and helmet and recognition at a school assembly as the top reader. 

10 cinch sacks (for the kids that place 31st to 40th in their school/class in hours reading)
10 water bottles (for the kids that place 21st to 30th in their school/class in hours reading)
10 trucker cap/beanie (for the kids that place 11th to 20th in their school/class in hours reading)
10 t-shirts (for the kids that place top ten in their school/class in hours reading)
1 bike and helmet (Grand Prize Winner for the top reader)

“With the success of our existing STEM Program, we felt it was important to continue our commitment to education and a life-long love of learning. Through the BMX industry partnerships we have built over the years, we have significant interest for support of this new program,” said USA BMX Chief Executive Officer B.A. Anderson. 

The program is currently in a soft launch mode, and will be rolled out nationwide in May of 2014, and introduced at the National PTA Conference in Austin in June.

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About USA BMX:
The American Bicycle Association (ABA) is the world’s largest BMX sanctioning body for the sport of bicycle motocross (BMX). United States operations are conducted under the brand USA BMX and Canadian operations are conducted under the brand BMX Canada. Headquartered in Chandler, Arizona, “The Sanctioning Body of BMX”© organizes BMX racing for boys, girls and adults, in the United States, Puerto Rico, and Canada. With over 70,000 active members and 350 racing facilities, USA BMX is the largest promoter of action sports.